From the 🔬 Articles Corridor Interview Results

<aside> 💡 **Following changes on the whole site will increase user satisfaction with BeInCrypto, leading to improvements in various metrics:

In General:** ☝️ Reduce the quantity of ADS, now it’s reduces trust in the site (☝️ Due to the amount of ads, there is a feeling that the site earns from advertising, not from creating news)

☝️ Make all ads and pop-ups closing on all pages of the site, if user closed it on 1 page

☝️ Simpler and clearer design, more readable

In Navbar:

☝️ Separate the content part from the service part (ranking), because users wants “immediately see that this is a media content and a is a feature” (pic.1) ☝️ Merge News, Opinion and Press releases (pic.1)

☝️ Need to add Main Ranking page and make it divided into tabs

☝️ Make the button with affiliate advertising (pic. 2) more unlike the rest of the buttons on the site - add an icon to go to another site, change the color of the button to white, with a blue stroke (pic.3)

In News/Learn:

☝️ Comments could increase user trust in the site ☝️ The credibility of the article and the site is increased by information about the author of the article: more information (education, work, achievements, more social networks, more subscribers in social networks, more social resources - Youtube) ☝️ Dell Ads from the In Brief section of the article.

In Learn: ☝️ Change first screen in Learn - the first screen is almost completely occupied with information about the e-book, so the user gets the false impression that advertising a PDF book is the main purpose of this page. The Learn materials themselves are not visible behind the PDF ads. ☝️ Divide articles in Learn by knowledge level and add search filter for it.

In the mobile version: ☝️ Up arrow to quickly move the user to the top of the screen,

☝️ Increase the click area of mobile menu items

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