Product Case Study: UX/UI Design for CoinGape News – Enhancing User Experience and Conversion Metrics in a Crypto Media Platform.

TOOLS: Figma, GA, Clarity, DALLE.

Project Overview

As a product designer for CoinGape News, a crypto media website, I was responsible for redesigning interfaces to improve UX metrics and increase the conversion rates of affiliate advertising elements. The primary goals were to refine the user experience for intermediate and advanced crypto enthusiasts, while aligning the design with accessibility and inclusivity principles. My role included creating article layouts tailored to different user segments, structuring information to support affiliate promotions, and building a Design System from scratch to ensure consistency and scalability.

Goals and Challenges

• Improve UX Metrics: Enhance user engagement metrics such as CTR and scroll depth.
• Increase Conversion Rates: Optimize affiliate advertising placements to boost conversions.
• Accessibility and Inclusivity: Design for diverse user needs, ensuring content is accessible to all users.
• Data-Driven Approach: Leverage data insights to guide design decisions.
• SEO Compliance: Align site structures and content with Google’s SEO requirements.

BEFORE / AFTER

DESIGN_BEFORE

DESIGN_AFTER

👉 Affiliate Content Visability: 6-8x

Affiliate CTR: 1.6x

EXPLORE DESIGN IN FIGMA