BETS | Notion

<aside> 💡 Based on a corridor UX survey, we believe that the following changes on the web site will increase Avg. Session Duration, Bouce rate and Affiliative click conversion:

<aside> 💡 **In General:

-** Reduce the quantity of ADS, now it’s reduces trust in the site ( Due to the amount of ads, there is a feeling that the site earns from advertising, not from creating news)

Make all ads and pop-ups closing on all pages of the site, if user closed it on 1 page
Simpler and clearer design, more readable

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<aside> 💡 **In Navbar:

-** Separate the content part from the service part (ranking), because users wants “immediately see that this is a media content and a is a feature” (pic.1)

Merge News, Opinion and Press releases (pic.1)
Need to add Main Ranking page and make it divided into tabs
Make the button with affiliate advertising (pic. 2) more unlike the rest of the buttons on the site - add an icon to go to another site, change the color of the button to white, with a blue stroke (pic.3)

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<aside> 💡 **In News/Learn:

-** Add comments because it could increase user trust in the site

Add information about the author of the article: more information (education, work, achievements, more social networks, more subscribers in social networks, more social resources - Youtube), because it could increase credibility of the article and the site. (pic. 4)
Dell Ads from the In Brief section of the article, it greatly reduce user trust in the article and the site (pic. 5)

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<aside> 💡 **In Learn:

-** Change first screen in Learn - the first screen is almost completely occupied with information about the e-book, so the user gets the false impression that advertising a PDF book is the main purpose of this page. The Learn materials themselves are not visible behind the PDF ads. (pic. 6)